Trakstar

While working with Applied Training Systems (now owned by Mitratech), I was the lead WordPress Developer responsible for a complete overhaul of the company’s public-facing marketing website Trakstar.com. The existing site was outdated, both technically and visually, and no longer aligned with the company’s evolving brand identity or business objectives.

Collaborating closely with the in-house graphic designer, SEO copywriter, and marketing manager, we approached the project as a ground-up rebuild. My role involved dismantling the legacy site, architecting a modern WordPress theme from scratch, and implementing a modular, scalable system that would support marketing growth long-term.

The result was a polished, high-performance marketing website that not only met but exceeded expectations from leadership. The revamped site significantly enhanced the company’s digital presence and credibility – contributing directly to rapid growth in traffic, lead generation, and ultimately, company valuation. The success of the project was cited by executives as a key factor in accelerating Trakstar’s overall business trajectory.

What I Did for This Project

  • Aligned the site design with updated brand guidelines and a refreshed visual identity
  • Improved site performance, mobile responsiveness, and accessibility
  • Optimized structure and content for SEO and lead conversion
  • Enabled the marketing team to easily manage and update content via a user-friendly WordPress admin interface

Tools & Tech Used

WordPress custom-built theme

Advanced Custom Fields

Adobe XD and Figma

Adobe Illustrator

Adobe Photoshop

SublimeText 3

SVGator to create animated SVGs

Project Key Features

  • Large website marketing multiple corporate products targeting Human Resources professionals
  • Extensive attention to detail to ensure the company’s brand strategies are strong throughout each page of the website
  • Library of upcoming and on-demand webinars
  • Podcast series with custom-built audio player
  • Filterable libraries of blog articles, whitepapers, and case studies
  • Attractive Trakstar Academy knowledge hub
  • Animated Error 404 page
  • Return On Investment calculator

Have a project in mind?

I’d love to hear about it!

Whether you need a custom WordPress theme, help optimizing your site, or a full site redesign, I’m here to help bring your ideas to life with clean code and thoughtful design.